Advertising is creating paid announcements to be promoted through different types of media including online, print, TV, out-of-home and radio.
PR, on the other hand, is a strategic communication process that builds mutually beneficial relationships between organisations and the public.
These are 5 basic differences between PR and advertising
- Paid vs. free :- Advertising: you pay for an advertisement to be placed in the media. PR: your PR agency develops strategies for you to gain publicity in the media. PR professionals develop a range of tactics to gain positive media attention for your brand, which is very effective at increasing your target audience’s brand awareness.
- Message control:- Advertising: you have control over the content of your advertisement including where and when it will be seen in the media. PR: you have less control of your coverage in the media. Once you send a story idea to a journalist they have control over it. They can choose to change your story idea or not even publish it at all.
- Duration of coverage:-Advertising: You can pay for an advertisement to be shown in the media as many times as your budget allows. PR: An advantage of PR is that you can send a story idea to a number of journalists who will then publish the story in different ways.
- Credibility:-Advertising: Advertisements have less credibility than the coverage gained by PR. When your target audience see’s an advertisement they know it has been bought by a company trying to sell them something. PR: PR provides information and newsworthy stories to a journalist so they can write an article about your product or business, if they chose to.
- Target audience:-Advertising: your company can pay for an advertisement to be placed directly in the media your target audience is interested in, whether this is women’s magazines, TV or drive-time radio. PR: PR professionals can communicate your message to a target audience in a variety of channels. The key to reaching a target audience is to place your message in the channel that your target audience is likely to use.
DIFFERENCE BETWEEN PR AND PUBLIC OPINION.
Public opinion consists of the desires, wants, and thinking of the majority of the people; it is the collective opinion of the people of a society or state on an issue or problem.
This concept came about through the process of urbanization and other political and social forces. For the first time, it became important what people thought, as forms of political contention changed.
Public Relations takes the facts and frames them in a light that is positive for all parties involved; there is no twisting of words or information, and all of the information presented is valid and authentic.
Propaganda, on the other hand, is typically more negative in nature; it involves the twisting of information in order to better its own cause, with little regard for the audience involved. It concerned about its own personal betterment, oftentimes with little regard for accuracy.
BRANDING:-
This area of marketing includes the visual elements of a company. It includes everything from the logo to the color theory and how the logo is used on different marketing collateral, which is just a fancy name for websites, business cards, letterhead, etc.
The brand is one of the most important parts of developing or reinvigorating your company. It’s all about what emotions you want someone to feel when they come into initial contact.
Lien Relations 